Developing embedded user experiences - challenges and success factors in automotive environment.

CESA abstract

Automotive product development is based on proven processes and development time that allows carmakers to respond to drivers needs in regards to quality, feature availability and look and feel of the device in the car.
When talking about user experience, driver’s expectations are influenced by consumer electronic devices, from interaction point of view (speech and/or gesture recognition) as well as content (graphic attractiveness, apps). Drivers are expecting the same seamless, simple, easy to use phone and tablet features in their car, while still requiring automotive quality in term of system stability, low driver distraction and updateability during automotive life-time.
With over a decade of experience in developing multimodal HMI, EB GUIDE – industry recognized HMI development products suite and speech dialog platform - has been proved reliable in more than a million vehicles on the road and in the upcoming year more vehicles will come to market using the EB GUIDE HMI technology.
During the presentation, you will learn about market trends in HMI, the market interest for a modelbased approach, quick UI simulation for user-acceptance evaluation, how to easily enable early and agile development, as well as integrating latest technologies to handle gesture/speech recognition and graphics challenges into the vehicle.

By Bruno Abou (Director - Elektrobit France), Thomas Fleischmann (EB GUIDE Product Manager - Elektrobit Automotive GmbH) and Franck Desaulty (Infotainment Business Manager – Elektrobit France)